Case Study
Action Elevator
How Action Elevator Turned Its Long Tail Into Predictable Working Capital
A PE-backed elevator services business couldn't economically chase its smallest accounts by hand — so they slipped into 90+ days. Stuut took over the long tail, collected $4.3M in four months, and freed an estimated $500K–$1M per month in working capital.
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Proven Results That Matter
70% of Revenue Got the Attention. The Rest Piled Up.
Action Elevator, a PE-backed elevator services business, had a familiar problem hiding in plain sight: the long tail. While the largest customers made up about 70% of revenue and got most of the attention after a big acquisition pulled the team in many directions, smaller monthly accounts began to pile up in the 60+ and 90+ day buckets.
The long tail was simply hard to manage manually, and chasing $300-a-month customers by hand was never going to be economical, even as those overdue balances grew and cash got stuck.
$4.3M Collected, and a Long Tail That Finally Gets Worked
Over roughly four months after going live, Stuut took over outreach on that long tail and helped collect $4.3M across Stuut-touched invoices, while surfacing issues traditional processes missed, like invoices trapped in spam filters.
As the interim CFO put it,
That structural shift mattered most: overdue AR that had been such a challenge to handle manually became consistently worked, turning the long tail of invoices into predictable working capital.
Action Elevator at a glance
Industry
Elevator services
Ownership
PE-backed
Revenue concentration
Top customers ≈ 70%
Tail accounts
Hundreds under $300/month
Time to live
3 weeks
Reporting period
4 months
The challenge
- A large acquisition pulled the team toward the biggest accounts
- Smaller monthly accounts piled up in the 60+ and 90+ day buckets
- Chasing $300-a-month customers by hand was never economical
What Stuut does
- Stuut took over outreach on the entire long tail
- Email and voice outreach running consistently, without the team
- Failsafes surfaced issues manual processes missed
The results
- $4.3M collected on Stuut-touched invoices in four months
- $500K–1M per month in working capital freed
- Overdue AR that was unmanageable by hand is now consistently worked
